How to reduce friction with good design

How to reduce friction with good design [shared from Weave for Windows Phone]

http://thenextweb.com/dd/2015/03/08/how-to-reduce-friction-with-good-design/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+TheNextWeb+%28The+Next+Web+All+Stories%29

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